By the first of May 2015, Google had introduced a mobile friendly algorithm. Websites were re-indexed according to whether or not they were mobile friendly and the SEO world was altered slightly once more. This algorithm introduction was necessary as more and more people are using their mobile devices to access websites, and the frustration of a website not working on a mobile device is a deciding factor in the popularity of a website.
Smartphones have changed the way that we access the internet and they have made research easier than ever before. How often do you leave home without your mobile phone? How many times have you gone a day without using it? Mobile devices such as phones and tablets have not only changed our day to day lives but they have also changed marketing completely as marketers now have to consider this new, highly effective channel if they want their business to truly reach the masses. SEO or Search Engine Optimisation is a cemented marketing platform that few companies can afford to go without, and now SEO is mixing with mobile technology to make websites rank well on all browsing platforms and devices.
Now that websites are going mobile, here are 8 facts about mobile SEO that you need to know:
1. The internet on the move
Just a few years ago this would have been unheard of, but with mobile devices advancing so fast research has shown that between 50% and 88% of people use their mobile device to access the internet and browse websites and find places that are close to them. The internet is physically on the move. A mobile friendly label has been introduced to search engines and it will pop up in the search results, giving you an indication of which sites you can access on your mobile device.
2. Mobile traffic is taking first place
It was predicted a few years ago that the use of a mobile device to access the internet would become more popular than the desktop. When looking at the statistics today you will see that this is the reality we are now experiencing, the mobile device is now the most used way in which to access the internet and browse websites.
3. The local business and mobile SEO
Those who use their mobile device to access the internet are usually searching for local businesses. When they are out and about and suddenly need something that they don’t know where to find, they turn to their mobile device. According to Google 50% of mobile users will search locally when they are looking to purchase an item in store.
4. The mobile fan and SEO
In the USA it has been estimated that around 174 million people, or 72% of the population, are Smartphone owners. 93 million Americans own a tablet. This example proves that SEO is needed to reach the millions of people who are depending on a mobile device to give them the information that they are looking for.
5. The purchasing behaviour is changed by mobile SEO
Shopping online is a convenient option to buy the stuff that you need. 66% of the time that people spend purchasing online is done through the use of a mobile device such as a smart phone or a tablet. This high percentage cannot be ignored and marketers are altering their strategies to suit the purchasing styles of people. Those who you see using their phones all the time might just be buying your products.
6. It’s all about the user experience
Mobile SEO is taking off and showing no signs of slowing down. Providing users with an easy experience that makes them want to come back for more is at the forefront of mobile SEO. The audiences who are targeted with mobile SEO need to be given a great user experience to encourage them to use a website.
7. The right web design and SEO
SEO is highly dependent on the design of a website. A website should be responsive and easy to use. Google has considered this to be a best industry practice so it is well worth taking note of what they say.
8. Mixing verbal searching and mobile SEO
Some smart phones have the ability to search the internet at your voice command, and this style of browsing is likely to become even more popular in the coming years. In the USA around 55% of teenagers use verbal internet browsing while 41% of adults are fans on this method.
A website with a clean and easy to use navigation, correctly optimised for searches and able to provide a user with an unforgettable experience will increase the amount of people reached and the number of clients converted. SEO is going mobile and your website needs to be mobile friendly if you want to be competitive.